Celiac Disease Awareness Month Call to Action: The Celiac Disease Community Needs a Mascot!
In honor of Celiac Disease Awareness Month, Gluten Free Watchdog is issuing four calls to action (one each week).
The fourth call to action is to brainstorm on a “mascot” for celiac disease/gluten-related disorders. The allergy community has “Turn it Teal” lighting, red sneakers, & orange wigs–all visually impactful, positive, and successful campaigns to raise awareness. The celiac disease community needs something similar.
What follows are my thoughts but please share your thoughts too!
My current idea is pretty simple–buttons, etc. in various languages with the wording, “Ask Me About Celiac.” (Please, please, please, if any of the translations in the image are wrong, let me know!)
We need a mascot speaking these words. A chameleon perhaps? Why a chameleon? Because they change color which could represent celiac disease and its many varied signs and symptoms.
Finally, the mascot needs a name! Al (see comments below) suggested Cecilia. So how does the community feel about Cecilia and Cecil, the celiac chameleons? UPDATE: Based on comments received so far (including those sent by email) “CeCe the celiac chameleon” is the current favorite. Please let me know what you think.
Send me your thoughts at email@example.com or post them here.